FAQ

Every question that slows someone down.

The things that come up before someone decides to hire a one-person studio. If yours isn't here, it goes straight in the message field on the contact page — that's a real question, not a support ticket.

How long does a build actually take?

2–4 weeks for most projects, counted from the day we agree scope to the day it's live. The Large tier (9–15 pages) runs longer — you get a specific date before anything starts, not a range you have to guess inside.

What if I don't like the first draft?

I keep revising until it matches what we agreed on paper, at no extra cost. The scope we agree beforehand is specific enough that "I don't like it" usually points at something concrete — a color, a layout choice, a piece of copy — and we fix that concrete thing.

Do we sign anything?

Yes — a written scope with the price, what's included, and the timeline, agreed before I write a line of code. If something outside that scope comes up mid-project, it's a written update to the agreement, not a surprise on the final invoice.

Is there a deposit?

Some money upfront to start, the rest on delivery. The exact split gets confirmed when we agree scope — it depends on the size of the project, not a fixed rule applied the same way to a $700 landing page and a $9,000 build.

Do you work with businesses outside Brooklyn or NYC?

Yes. Grid & Frame is remote-first — writing code, testing it, and deploying it never required being in the same room. Calls happen over video, same as they would with a studio three states away.

What do you actually build with?

Hand-written HTML, CSS, and JavaScript. No WordPress, no Squarespace, no page builder. That means no monthly plugin fees and no template someone else's logo used to be on — the build log is the actual git history behind this claim, not a marketing page describing it.

Can I edit the text myself after launch?

Not by default — a hand-coded site doesn't come with an editor built in the way a template does. If that matters to you, the CMS add-on (see pricing) gives you a simple way to edit your own text without touching code. Otherwise, small edits are exactly what the care plans are for.

What happens if you stop working, or disappear?

You own the code and the domain — always. The site lives in a git repository that gets handed over, and hosting normally runs on Cloudflare Pages, which is free and isn't tied to me personally paying for anything. Any developer could pick up the repo and keep going. That's the actual point of not building on a proprietary platform.

Do you handle hosting?

Yes, as part of any care plan — SSL, backups, and uptime are covered starting at Care Lite. To be clear about the "$0/month hosting" line elsewhere on this site: the infrastructure itself (Cloudflare Pages) genuinely costs nothing, with or without a care plan. A care plan pays for a person watching the site and making edits, not for servers. If you'd rather host it yourself or move it elsewhere later, nothing stops you.

Who writes the text on the site?

Usually me, drafted from a short interview about your business — most owners don't have finished copy sitting around, and that's fine. You approve every word before it goes live. If you already have text you like, it gets used as-is or lightly edited with your sign-off.

What do I need to have ready before we start?

Less than you'd think: what the business does, who it's for, and any photos or a logo if they exist. Missing pieces don't block the start — a logo can be part of the project (see the add-ons on pricing), and text gets drafted from the interview above. The written scope lists exactly what's needed from you and when, so nothing stalls halfway.

I'm on Wix or Squarespace now. What happens when we switch?

You keep your domain, your email keeps working, and the old site stays up until the new one is ready — the switch itself is a DNS change, not downtime. Old page addresses get redirected so links and Google results don't break. I've done cutovers around live business email before without touching it; that part gets treated as carefully as the site itself.

Will my site rank on Google?

Honest answer: a well-built site is a prerequisite for ranking, not a guarantee of it. What's included in every build — the "SEO groundwork" on pricing — is the technical layer: proper page titles and descriptions, a sitemap, fast load times, clean structure Google can read. Actually climbing the results for competitive searches is ongoing work over months, which is what Care Pro exists for. Anyone who promises you page one for a flat fee is selling something else.

My site isn't broken, I'm just not sure it's good. What now?

Run it through the free site audit — paste the URL, get a real measurement of load weight, scripts, and trackers, no call required first. If it turns up nothing worth fixing, that's a real answer too.

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